Apple's Ability To iMarket

One of the reasons that Apple has been so successful with their products is their ability to advertise. When an Apple commercial comes on, most people just watch in awe as Steve Jobs unveils the latest features of iMacs, iPhones, and Apple TV's.  As the iPhone's popularity grew, so did Steve Jobs' marketing ideas. He began by unleashing the basic iPhone, which isn't all that much different from the latest version. He then released the 3G, 3GS, and now the iPhone 4 with the iPhone 5 expected to hit the stores within the year. Apple has the ability to persuade people that their current mobile phone or iPhone isn't up to new age standards, and that the few minor changes and additions to each newer version are almost essential to stay in touch with today's world. Let's think about it. The only changes between the iPhone 3GS and 4 are a better display, better camera and video quality, an extra camera on the front, and FaceTime. Now while these are all very cool and innovative features, are they really worth buying a newer version of the same phone? I first got the iPhone 4 in February and couldn't believe all that it was capable of. I thought FaceTime was the coolest thing that Apple had done yet. But honestly, I have used it maybe once since the first couple of weeks that I had the phone. Sure having a HD camera and video recorder are awesome, but really all of the additional features in my opinion are not worth the upgrade from a previous model like the 3G or 3GS. It is Apple's ability to market and make you feel that you need the latest technology and will use it daily, that allows them to sell so many of their products with just a slight tweak of their previous one.